Business functions & their roles
ATL Activity - Business functions
For each activity shown in the table below, state which business function is most appropriate: human resources, finance and accounts, operations management or marketing. [10 marks]
| Business activity | Business function |
| Recruitment of staff | Human resources |
| Setting prices for the firm's products | Marketing |
| Deciding where a product should be sold | Marketing |
| Stock (inventory) control and management | Operations management |
| Establishing quality management processes | Operations management |
| Researching the needs, wants and preferences of customers | Marketing |
| Allocating resources to purchase capital equipment | Finance and accounts |
| Hiring a new production manager | Human resources |
| Financial and non-financial methods of motivation of staff | Human resources |
| Strategies to attract and retain customers | Marketing |
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